NBCUniversal

Reach redefined.

Reach redefined – an elevated, one of a kind media experience. 

Reach redefined – an elevated, one of a kind media experience. 

NBCUniversal's digital & print upfront campaign.

The NBCUniversal upfront was an epic undertaking with months of work (upfront – a b2b event where television networks preview their fall line up for advertisers, the press, and potential partners). Reach Redefined included web & print ads, TV spots, and even a Rockefeller subway station takeover.

All of the photography was shot by Peggy Sirota and designed by an in-house NBCUniversal design team, I had the pleasure of being on. It was launched in March of 2016 and my responsibilities included creating various key art assets, selecting photos and photo retouching. I was the lead designer for web assets on the NBCUniversal partnership website and the Cannes Lion event space in France. 

Graphic Design – Key Art

Digital & Print Campaign 
NBCU Page 2
NBCU Wall Art 1
NBCU Wall Art 2
NBCU Wall Art 3
NBCU Wall Art 4
NBCU DMEXCO Banner
NBCU DMEXCO Banner 2

NCBCUniversal Cannes Lions event space reflected the reach redefined campaign with natural airy woods and soft fabrics. 

NCBCUniversal Cannes Lions event space reflected the reach redefined campaign with natural airy woods and soft fabrics. 

NCBCUniversal Cannes Lions event space in France reflected the reach redefined campaign with natural airy woods and soft fabrics.

Specs outlining color palette, furniture, and wall art
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Final event space
Photos of the event space
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