The NBCUniversal upfront was an epic undertaking with months of work (upfront – a b2b event where television networks preview their fall line up for advertisers, the press, and potential partners). Reach Redefined included web & print ads, TV spots, and even a Rockefeller subway station takeover.
All of the photography was shot by Peggy Sirota and designed by an in-house NBCUniversal design team, I had the pleasure of being on. It was launched in March of 2016 and my responsibilities included creating various key art assets, selecting photos and photo retouching. I was the lead designer for web assets on the NBCUniversal partnership website and the Cannes Lion event space in France.