Shiro (she/her) is a creator & problem solver. Previously at NBCUniversal, CNN, and Viacom.

Shiro (she/her) is a creator & problem solver. Previously at NBCUniversal, CNN, and Viacom.

Shiro (she/her) is a creator & problem solver. Previously at NBCUniversal, CNN, and Viacom.

Shiro (she/her) is a creator & problem solver. Previously at NBCUniversal, CNN, and Viacom.

Shiro (she/her) is a creator & problem solver. Previously at NBCUniversal, CNN, and Viacom.

I am a Senior Product and Visual Designer with over 8 years of experience who has worked on an array of direct-to-consumer products across multiple digital platforms. Currently, I am working on the award-winning Food Network Kitchen app at Discovery, Inc. under the Lifestyle Studios vertical. On a day-to-day basis, I work with product, engineering, research, editorial, and marketing teams to innovate and iterate on the app and accompanying web experience.

Creating expressive, functional, user-friendly experiences that balance aspiration with accessibility is always my goal. I have experience working as an individual contributor and mentoring junior designers. When designing, I keep the problem and the user at the forefront. I have a hybrid skillset – visual design and product design. My visual design skillset comes to play when working on branding and large-scale campaigns, or when creating hundreds of key art assets for CNN original shows. 

Standouts

  • Led the creation of meal plan and shopping list features on iOS, Android, mobile, tablet, and web, owning both features from pitch to launch for the Food Network Kitchen app
  • Created pitch decks for Apple and Amazon
  • Worked on an Augmented Reality feature called Bakeland, which garnered lots of press for Food Network 
  • Designed for three upfront campaigns (upfront – a b2b event where television networks preview their fall line up for advertisers, the press, and potential partners)
  • Concepted a physical Cannes Lion NBCU space in France. 

Fashion Institute of Technology
Graphic Design, BFA
Communication Design, AAS

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